In the beginning, I was a journalist, which never goes away. Every project I’ve led or undertaken is actually a human interest story, whether I’m transforming an app, creating a brand, or building a future-focused strategy.

I lead a team of 9 or so copywriters and content strategists. Together, we’ve transformed an archaic AT&T app into a completely new experience with a story that’s modern, fresh, and clear. We’ve reimagined the content strategy of AT&T’s B2B, public safety, and consumer websites.

As an independent consultant, I developed and wrote the scripts for Signature Hardware’s 2025 campaign, led a brilliant team of creatives to establish a brand for a THC-infused drink, establish qualitative insights for Microsoft’s digital presence, and created campaigns for Procter & Gamble and KAO. At REI, I brought experiential and digital innovations to life.

Fortune 100 and 500 companies, as well as mission-driven organizations, have trusted me to grow and lead teams of copywriters, content strategists, designers, and researchers.

I protect and empower my teams while leading with empathy and understanding for each person’s gifts and challenges.

I help good companies do great things.