Tapping 2,600 customer voices to bring an all-inclusive family camping venture to life.

Co-leading a team of copywriters and designers to take two technical apps from concept to launch.

Creating a new brand narrative and user experience by using human-centered design.

Demoing a global design system—a separate two-year-long project—with a monumental brand launch.

Bringing the stories of real women to life in a series of Secret deodorant commercials.

Positioning, developing, testing, and marketing a new family club.

Creating the concept, copy, and go-to-market campaign for the relaunch of Amazon Pay.

Making technical features fun again.

Translating the rules of voice and design for creatives all over the globe.

Breaking through a cluttered shelf with unexpected advertising.