Amazon Pay

My Role: Associate Creative Director, Copy

The Creative Challenge: Rebrand and relaunch Amazon Payments with a completely digital campaign.

The Product Challenge: 44% of Americans started their retail search on Amazon, but only a small percentage of online shoppers were using Amazon Payments.

Amazon Payments was the e-commerce behemoth’s answer to Apple Pay. It was available to any Amazon user for free, and allowed shoppers to use their Amazon payment information on hundreds of sites across the internet. Luckily, Amazon Payments wasn't broken, bad or boring. It just wasn't clear. It needed to be rebranded and marketed as the simple tool it was and is.

The Solution: I worked with a small creative team at Grey to rebrand Amazon Payments as AmazonPay (now Amazon Pay). Whether you’re shopping in niche online boutiques or on big e-retailers, Amazon Pay made purchasing safe and secure. That’s why I created the concept and tagline "For Whatever You Love, AmazonPay." I worked with designers to create digital experiences to bring the campaign to life. The beautiful video work of my colleague Brad Mahler neatly captures my campaign concept.