Consumer research and analysis, voice and tone development, cross-channel message architecture, and implementation guides.

Includes audience insight analysis, competitive messaging audit, value proposition framework, A/B testing for messaging, refinement and handoff.

Brand voice discovery or refinement, content strategy, brand copywriting, UX writing, and digital best practices.

Execute or lead copy, content strategy, and messaging frameworks for a multitude of touchpoints from packaging to website to advertising.

Design, execute, and synthesize qualitative consumer research to clarify and solve business problems, understand user needs, and improve product usability or features.

My experience with outdoor, retail, CPG, automotive, beverage, financial, and AI verticals (plus ad agencies!) allow me to flex my skills and orchestration abilities across project types and industries. What does your project need?