Ford Bronco

My Role: Copywriter

Creative Challenge: As part of the Ford Design System team at VML, I needed to prove to Ford that our global design strategy and a new tone of voice could apply to any vehicle or program.

The Solution: The unreleased Ford Bronco was highly anticipated and came with its own legendary personality. It was the perfect specimen to prove the Ford Design System would improve and compliment any vehicle launch. To show that, I wrote copy for the Bronco’s launch landing page while my art director partner brought the visuals to life. It worked! See my work on the Ford Design System for more details.